Treasure Time: turning a proven parenting programme into software employers buy

The situation

Sophia had a proven parenting programme that worked in person, with physical materials families loved. She wanted to reach far more families by selling it to employers as a staff benefit. She had never built software before, and did not know what to ask for, what it should cost, or where to start.

What I did

Before writing any code, we wrote a scoping document together. It became the product plan for the whole build.

• Guided Sophia from a physical product to software in plain English, one decision at a time, with no jargon.
• Wrote a scoping document that set out every user, every screen and every rule: what parents see, what employers see, and what Sophia controls.
• Used that document to run the build: each piece was checked against it, so new ideas were weighed up, not added by accident.
• Built the platform: a six-week guided programme with videos, games and play sessions for each family.
• Employer licensing: companies buy seats, invite staff, and see anonymous reporting on take-up.
• Protected video, so paid content cannot be shared.
• An admin area where Sophia manages all content herself, with no developer needed.
• Privacy built in: employer reports never show data on fewer than five families.

The result

• On scope the scoping document kept every decision clear and the build focused
• Self-serve Sophia runs the content herself, with no developer needed
• Launching to families and employers in autumn 2026