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    Frank

    An AI fitness app, built and launched in about 1.5 days

    A real product, from idea to live in about a day and a half.

    1.5 days

    idea to live

    4

    signups in 24 hours

    1

    AI function, to control cost

    The situation

    I wanted to show how fast a real product can go live without cutting corners on cost or monitoring.

    What I did

    • Used AI for one job only, photo analysis, and kept everything else rule-based, so costs stay low and results predictable.
    • Built login, email flows, analytics and error tracking from day one.
    • Launched with one LinkedIn post.

    The result

    • 1.5 days from idea to live
    • 4 signups in the first 24 hours

    Why it worked

    Clear scope, and AI only where it earns its place.

    Want a result like this?

    Something in the business that nobody has time to fix?

    Book a free 30-minute call

    30 minutes. No pitch. You leave with a next step.

    Or send me a message peter@scale-upp.uk

    Book a free 30-minute call